karl lagerfeld

www.karllagerfeld.com

The Karl Lagerfeld Era

In Hamburg, 1938 there was born one of the fantastic designers called Karl Lagerfeld. At his 14 he moved to Paris. His was always filled with ambition, so he decided to become the best designer this century has been seen. He is on right way to make his dream real.Karl Lagerfeld brought the couture house to new levels, and is still continuing to woo and awe the fashion world. Secret of his success is based on his thinking, he is never afraid of trying new things.

1983-2004

Year 1983… This was year which meant great change for the House of Chanel. Karl Lagerfeld became ‘Artistic Director’ for Chanel Fashion, including haute couture, pret-a-porter, and accessories. He changed lines of Chanel’s fashion when he had prefered funky cuts and eye capturing designs to predictable same styles that greeted world year after year.

In 1984, the fragrance of the House of Chanel, Coco, was launched in great honor of the late Coco Chane parfumel. The scent of it was based on a private fragarance Chanel had commissioned from her perfumes that she wore wholly daily. In 1986, the House of Chanel started cooperation with some watchmakers and 1 year later, in 1987, the first Chanel watches were made and celebrated their successful debut. Also on December 14, 1986, there was born Chanel Kimberly Calleja and happens to be the BEST Chanel!

In 1990 there was created Egoiste fragrance by Chanel as independent cologne for the men. In 1993 Karl Lagerfeld launched the first collection of fine jewelry (not to be confused with the already existing costume jewelry line), in the spirit and style of Chanel, in the heart of Place Vendome in Paris.

1996 greeted the launch of Allure fragrance and due to its immense popularity, a men’s version, Allure Homme was launched in 1998.

Under special commission from Karl Lagerfeld, the House of Chanel launched its first skin care line, PRECISION in 1999. That same year, Chanel launched a new travel collection, and under a license contract with Luxottica, introduced a line of sunglasses and eyeglass frames.

The new millennium meant immense egpansion for and creating the first unisex watch for Chanel, known as J12, a style that has reached iconic fame with its clean cuts and fusion of masculinity and femininity to form a revolutionary watch. Specific intent of Chanel was also to make satisfied the younger fashionistas, so in 2001 introduced Coco Mademoiselle and an ‘In-Between Wear’.

New parfume was produced in 2002. Its scent was full of surprise and glamour. The House of Chanel established the Paraffection company within the five Ateliers d’Art: Lesage for embroiderer, Michel for millinr, Desrues for ornamentation, Lemarie for feathers, and Massaro for shoemaker. Incidentallz, verz well-know pret-a-porter collection designed by Karl Lagerfeld is now traditionally presented each December.

In 2003 Chanel haute couture enjoyed such a huge popularity that the company established a second atelier on rue Cambon.

The No. 5 perfume had always received free campaigns from famous actresses and starlets that used it every day. What better advertisement of a product could a perfumer hope for than that of such world-known actress as Marilyn Monroe? She just answered a reporter’s question that the only thing she wore in bed were a few drops of Chanel No.5? In 2004, Karl Lagerfeld started a new campaign of No. 5 Chanel in cooperation with Nicole Kidman. She also became the new face of Chanel. With the expansion of new handbags, Ligne Cambon, an advertising campaign was created featuring French actress and pop star, Vanessa Paradis. In 2005, Paradis also modeled the New Mademoiselle handbag line.

The Luxury Line, introduced in 2006 feauturing a metal chain embedded in the leather, is one of the most desired "it" bags of the moment.

The House of Chanel, under the leadership of Karl Lagerfeld, got definition of style and fashion of Chanel as being the five essentials: audacious, perfectionist, unique, passionate, and visionary.

The Iconic Logotype

The Chanel logotype is an overlapping double-C, one facing forwards the other facing backwards. This is created from the name Coco Chanel. " Coco" is the alias dictus often used by Chanel founder real named Gabrielle Chanel. This logotype became trade-marked when the first Chanel stores were opened.

Chanel is currently facing with illegal using of their double-C sign on cheaper goods, especially fake handbags. Countries like Vietnam, Thailand, and China offer by every year more and more handbags of Chanel logotype just because of better bussiness. An authentic Chanel handbag retails 'round $1,500, while a fake unqualited one costs around $60, creating a demand for the signature style at a cheaper price.