chanel

www.chanel.com

Chanel

The House of Chanel , more commonly known as Chanel, situated in France is Parisian fashion house founded by Gabrielle Bonheur "Coco" Chanel who was born on August 19, 1883. According to Forbes, the privately held House of Chanel is jointly owned by 2 persons, grandsons of the early (1924) Chanel partner Pierre Wertheimer. These are Alain Wertheimer and Gerard Wertheimer

History

In 1910 there was founded the small shop with ladies headwear selling. It had moved to the upmarket Rue Cambon within a year. Designer Coco Chanel gave the world the little black dress, Chanel No. 5 perfume, and a casually classic notion of style that influenced women's clothes throughout the 20th century. For the creation of her first perfume "CHANEL N°5", name after her lucky number, in 1921, Ernest Beautiful, creator of perfume with the course the tsars of Russia, presented at Coco Chanel two series of numbered samples from 1 to 5 and 20 to 24. She chose the sample n° 5. With the question "which name you will give it? " ; she answered: "I launch my collection on May 5, fifth month of the year, leave it to it number which it carries and this number 5 will carry chance to it". Coco Chanel drew the original bottle, a very simple bottle. She affirmed that what was inside than the bottle itself was much more significant. Ernext Beaux continued in creating many other different perfumes for Chanel, instance No. 22 (1922), Cuir de Russie (1925), and Gardenia (1925), and Bois des Isles (1926), all of which were reintroduced as boutique exclusives around 1986.

Chanel revolutionized haute couture fashion by completely replacing the traditional corset with the comfort and casual elegance of simple suits and dresses. (Although fashion historians have sufficient evidence to believe that Paul Poiret, Coco Chanel's early rival, was probably the first designer to do so. [citation needed]) She introduced to the world her signature cardigan jacket in 1925 and signature “little black dress” in 1926, introducing a more sultry and seductive definition to “sexy.” She had numerous other major successes that changed the fashion industry including the ever popular "'Chanel suit'", an elegant creation composed of a knee-length skirt and trim, boxy jacket, traditionally made of woven wool with black sewing trim and gold buttons, worn with large costume-pearl necklaces. Elite women of high societies around the world began to flock to the now legendary Rue Cambon boutique to commission couture outfits from her. The House of Chanel became an icon of elegance and from then on, the name “Chanel” became synonymous to elegance, wealth, and elitism, as well as the ultimate sign of French high class, la coquettrie.

After No. 5, Coco Chanel's fashions became even more well-known and were purchased by the high flyers of London and Paris society alike. Chanel took to living at the Hotel Ritz Paris, and her suite of residence has become famous and is now named the "Coco Chanel Suite."

Chanel is also known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. This material is used for clothing and accessories alike. During the early 1970s London socialite millionairess Diane Boulting-Casserley Vandelli was ambassador to the brand, making it ever more popular amongst the European jet-set and upper classes. The brand is now headed by German-born designer Karl Lagerfeld, who had previously designed for the House of Fendi, where his most memorable achievement was the creation of the signature "FF" logo print (referred to as Zucca) commonly used on handbags.

The Coco Chanel Era is starting….

In 1910 Coco Chanel started her career in fashion world. She became founder of the House of Chanel. Under her tight reign from 1910 to 1971, Coco Chanel was holder of ‘Chief Designer’ title. This took until her death on January 10 in 1971.Coco Chanel presented new designs and revolutionized the fashion industry by going “back to basics,” incorporating class, elegance and herself own originality.

Years 1910-1932

Year 1910... Year when Coco Chanel opens a shop at 21 rue Cambon in Paris, called ‘Chanel Modes’ oriented to hats. The two men also helped her find customers among women of society, and her simple hats became popular. Her hats became very popular and were worn by famous French actresses. It was important point in her fashion career, because it helped establish her reputation. In 1913 she introduced to public new women’s sportswear at her boutique in Deauville, France. By new one line of jersey clothes she showed to women how to change their relationships with own bodies and also way of life, or the French savoir vivre. It did bring her great success.

Her fashion became known in 1915 throughout France for prioritizing freedom of movement by not featuring ostentation and redundance in her designs. She affirmed the House’s style of authentic, comfortable and fluid lines. Then she opened her first couture house in Biarritz inFrance for introducing her other fashion lines.

Her own textile factory and perfume line, including the famous No. 5. Chanel took women's fashions away from corseted styles and introduced casual, practical clothing that borrowed fabrics and attitudes from men's fashion. In 1924 there was founded “ La Societe des Parfums Chanel" to produce and sell perfumes and another beauty products.

1924 also greeted the first Chanel costume jewelry collection that Harper’s Bazaar described as “one of the most revolutionary designs of our time.” She liked to mix imitation jewels with real jewels and often combined massive amounts with sportswear.

Chanel was famous for popularizing practical clothes, including pants for women, also box-like collarless jackets with bias edging and brass buttons, and little black dresses presented in 1928.’ That same year, Chanel introduced the classic tweed. She loved to travel to Scotland, she loved their wearing style, and inspired by this all, Chanel created her first tweed suits. Most of her fashions had a staying power, and didn't change much from year to year, or even generation to generation.

In 1932 Chanel premiered an exhibition of jewelry dedicated to the diamond. Several of the pieces, including the ‘Comet’ and ‘Fountain’ necklaces were re-introduced by Chanel in 1993.

1935-1981

In 1935 Chanel became one of the most successful women, she was owner of numerous buildings in all France, amount of empleyees got number 4,000 and same year reached the peak of her fame.

Unwaiting breakage came in 1939, at the beginning of Worl War II, when she closed all her popular couture house, prompting some protests from New York high society to the Parisian aristocracy. Only her accessories and perfumes were sold at Chanel’s boutiques. During 15 years, she lived in Switzerland. Main reason of this exil was her affair during World War II with a Nazi officer.

In 1954 her comeback restored her to the first ranks of haute couture.She re-opened the couture house. She met with success at her first show when she received international acclaim, with her signature jersey suit being introduced that bore her famos number: 5. She reinvented her designs and gave them a fresh spin, which helped make her company a leader once again. Chanel was able to create the extraordinary. In February 1955 Chanel launched the chain-handle bag and it became a hit the first year. She took inspiration from the quilted linings and weights of her successful tweed cardigan suits . She created volume and form by quilting her bag in diamonds or herringbone stitch, like the jackets of the dashing young stableboys she’d seen at the Deauville racetrack.

It was nicknamed the 2.55 and after the month and year it was introduced. That same year, Chanel launched her first eau de toilette for men, Pour Monsieur.

In 1957 at the Fashion Awards in Dallas, Chanel and her Spring collection received the Fashion Oscar. The fashion world applauded her as the ‘most influential designer of the twentieth century.’

In 1970, after dozens of other internationally acclaimed collections, Chanel introduced a new perfume , named of No. 19, after her date of birth.
Coco Chanel worked until her death on January 10, 1971. As only woman in fashion world she did rank among 100 the most influential persons of 20 century. It was Coco Chanel who brought revolutio in women’s style. She always presented simplicity, quality and luxury.

However, her influence did not pass with her death. Other posthumous projects came to light a few years. In 1974, the House of Chanel launched Cristalleeau de toilette, which was in the workings when Coco Chanel was alive. 1978 saw the launch of the first non-couture, pret-a-porter line and worldwide distribution of accessories. In 1981, Chanel launched a new eau de toilette for men, Antaeus.

Chanel